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  1. Home >
  2. SMS Marketing >
  3. Twilio MessagingX >
Twilio MessagingX Logo Award Winner Product Badge
Twilio MessagingX Logo Award Winner Product Badge
Twilio

Twilio MessagingX

Composite Score
8.3 /10
CX Score
8.2 /10
64 Reviews Write a Review
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  1. Overview
  2. Awards
  3. Ratings
  4. Product Content
  5. Reviews (64)
  6. Comparisons
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Twilio MessagingX
8.3 /10

What is Twilio MessagingX?

Send and receive messages at scale with Messaging APIs. Twilio Messaging supports cloud-scale APIs for SMS, WhatsApp, and chat. Twilio's Cloud communications platform provides the building blocks to add messaging, voice, and video in your web and mobile applications.

Company Details

  • Twilio MessagingX X/Twitter
  • Twilio MessagingX LinkedIn
  • Twilio MessagingX Website

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Awards & Recognition

Twilio MessagingX won the following awards in the SMS Marketing category

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2025 Data Quadrant Gold Medalist

Latest Award, 2025
9 Top Rated Capabilities
4 Top Rated Features
Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024
7 Top Rated Capabilities
4 Top Rated Features
2024

2023 Data Quadrant Gold Medalist

2023
9 Top Rated Capabilities
5 Top Rated Features
2023

2022 Data Quadrant Gold Medalist

2022
7 Top Rated Capabilities
4 Top Rated Features
2022

Twilio MessagingX Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Twilio MessagingX.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

94 Plan to Renew

77 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
Emotional Footprint Overview
88
Product Experience
78
Negotiation and Contract
72
Conflict Resolution
83
Strategy & Innovation
78
Service Experience
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Emotional Footprint Overview

Product Experience:
88%
Negotiation and Contract:
78%
Conflict Resolution:
72%
Strategy & Innovation:
83%
Service Experience:
78%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Twilio MessagingX?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
End of interactive chart.
5% Negative
5% Neutral
90% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Security Protects

How to read the Emotional Footprint

The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.

%
Positive
-
%
Negative
=
Emotional
Footprint
-4
-3
-2
-1

Negative

+1

Neutral

+2
+3
+4

Positive

Feature Ratings

Average 83

Text Messaging

Avg.84
91

Communication Archive

Avg.82
89

Scheduled Messaging

Avg.85
88

Application Integration

Avg.81
88

Opt-in

Avg.81
86

Surveys Feedback

Avg.79
82

Social Media Marketing Management

Avg.82
80

Mobile Marketing Management

Avg.81
79

Mobile Payments

Avg.81
77

Marketing Analytics

Avg.82
74

Loyalty Promotions Management

Avg.78
73

Vendor Capability Ratings

Average 87

Business Value Created

Avg.83
91

Quality of Features

Avg.82
90

Product Strategy and Rate of Improvement

Avg.79
89

Usability and Intuitiveness

Avg.83
87

Ease of Data Integration

Avg.81
87

Ease of Implementation

Avg.85
86

Breadth of Features

Avg.80
85

Vendor Support

Avg.82
85

Availability and Quality of Training

Avg.80
85

Ease of Customization

Avg.79
84

Ease of IT Administration

Avg.81
76

Twilio MessagingX Reviews

Serena O.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer
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Submitted Mar 2025

We are building better customer engagement.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

Smooth cross-channel messaging integration is a key strength of Twilio messagingX. My team has leveraged this strength to deploy uniform marketing campaigns across newer ( rich communication services, Apple messaging ) and older messaging channels ( mms, sms, Whatsapp and so on ).

What is your favorite aspect of this product?

Twilio ability to integrate easily with our key software stack, due to its in-built connectors is an important reason why we have embraced this product. The seamless ability of Twilio to scale with our needs in real time , no matter the number of message delivery we have to do, makes it a very reliable option for my company.

What do you dislike most about this product?

Asides the API outage incident in 2023 which affected message delivery for days , my only other criticism for this product has to do with its fluctuating pricing model, and inadequate response from Twilio support , which has suddenly become slower.

What recommendations would you give to someone considering this product?

I think that marketing teams should seriously consider taking advantage of the cross channel nature of Twilio messaging X to promote their marketing digital story-telling strategy,

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Please tell us why you think this review should be flagged.

Folashade A.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer
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Submitted Dec 2024

We are engaging with customers more effectively.

Likeliness to Recommend

10 /10

What differentiates Twilio MessagingX from other similar products?

The ability to reach customers and sales prospects across most countries globally via SMS communication , is the most appealing and differentiating part of Twilio in my opinion.

What is your favorite aspect of this product?

The part of Twilio I find most enjoyable is the fact that we can use it for messaging and engagement purposes, across a variety of platforms , not just SMS. Currently, we use Twilio on platforms like Telegram and Facebook messenger for automated , mass engagement with target sales prospects and customers.

What do you dislike most about this product?

Twilio is a highly technical platform to use. Majorly ,it is difficult to implement by users without a developer background. On the second hand, when we have used Twilio for marketing purposes, I am of the opinion that we do not get adequate analytics about how the target audience integrate with our Twilio content across platforms.

What recommendations would you give to someone considering this product?

From the perspective of a marketing professional, Twilio accelerated the platform options we have to communicate with customers via messages.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Less Friendly Negotiation

Please tell us why you think this review should be flagged.

Kanishka T.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer
Please login or register in order to flag this review.

Submitted Nov 2024

Amazing app

Likeliness to Recommend

6 /10

What differentiates Twilio MessagingX from other similar products?

Good interface

What is your favorite aspect of this product?

Easy to use and professional

What do you dislike most about this product?

Nothing to dislike

What recommendations would you give to someone considering this product?

Easy to use

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Caring

Please tell us why you think this review should be flagged.

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