Tatango Customer Reviews 2025 | SoftwareReviews

Tatango

Composite Score

6.9 /10

CX Score

6.9 /10

12 Reviews Write a Review

Claim Software

What is Tatango?

Tatango is the industry leader in political mass text messaging software. Our text message marketing software allows political candidates and groups build campaigns, and engage constituents through short codes with text messages.

Company Details

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Tatango Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Tatango.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Tatango?

8% Negative

38% Neutral

54% Positive

Pros

Enables Productivity
Respectful
Fair
Over Delivered

Feature Ratings

Average 79

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Marketing Analytics

Vendor Capability Ratings

Average 79

Ease of Implementation

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement

Tatango Reviews

Jessica E.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2022

Easy to use and cost effective. Best team!

Likeliness to Recommend

9 /10

What differentiates Tatango from other similar products?

Customer service team and desire to improve the product

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Not being able to unschedule a far in advance time zone based send

What recommendations would you give to someone considering this product?

This is it! We've done rigorous testing for clients and Tatango wins head to head with competitors

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Luke G.

Role: Sales Marketing
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Aug 2022

Great product, easy to use and implement.

Likeliness to Recommend

6 /10

What differentiates Tatango from other similar products?

It's easier to see which of your messages or campaigns did well in comparison to others on Tantango.

What is your favorite aspect of this product?

The ease of use.

What do you dislike most about this product?

Can take a while to download some of your data.

What recommendations would you give to someone considering this product?

Definitely would recommend Tantango to anyone looking for quick and easy SMS marketing capabilities.

Pros

Continually Improving Product
Fair
Helps Innovate
Reliable

Role: Sales Marketing
Industry: Technology
Involvement: Vendor Selection and Purchasing

Validated Review

Anonymous Reviewer

Submitted Aug 2022

Fantastic product and support.

Likeliness to Recommend

7 /10

Pros

Performance Enhancing
Enables Productivity
Respectful
Fair

Cons

Less Generous
Charges for Enhancements

Tatango

What is Tatango?

Company Details

Need Assistance?

Tatango Ratings

83 Likeliness to Recommend

100 Plan to Renew

75 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Tatango?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Text Messaging The capability to send messages by SMS in addition to email.

Scheduled Messaging Scheduling of one-time, multiple, or repeated messaging.

Opt-in Provides an opt-in option for potential subscribers.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Loyalty Promotions Management The solution has a comprehensive loyalty module that also supports both fixed and real-time promotions, impacting pricing or product availability

Surveys Feedback Enables surveys/feedback forms to be sent to customers​

Communication Archive Includes complete conversation or thread archiving capabilities for historical reporting, investigation, audit, and compliance purposes.

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Tatango Reviews

Jessica E.

Easy to use and cost effective. Best team!

Likeliness to Recommend

Pros

Luke G.

Great product, easy to use and implement.

Likeliness to Recommend

Pros

Fantastic product and support.

Likeliness to Recommend

Pros

Cons

Feature Ratings

Text Messaging

Scheduled Messaging

Opt-in

Application Integration

Loyalty Promotions Management

Surveys Feedback

Communication Archive

Mobile Payments

Social Media Marketing Management

Mobile Marketing Management

Marketing Analytics

Vendor Capability Ratings

Ease of Implementation

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Usability and Intuitiveness

Business Value Created

Quality of Features

Ease of Data Integration

Breadth of Features

Ease of Customization

Product Strategy and Rate of Improvement