Emotional Footprint Awards 2025
B2C eCommerce
SoftwareReviews names Shopify, WooCommerce, Shopify Plus, Oracle Commerce, SAP Commerce Cloud, BigCommerce, and HCL Commerce as B2C eCommerce Emotional Footprint Award Winners.
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B2C eCommerce
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Shopify
Shopify Plus
Not just an ecommerce software, Shopify is the best ecommerce platform that has everything you need to sell online, on social media, or in person. Establish your brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, you finally have a gorgeous store of your own that reflects the personality of your business.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Shopify
Shopify
Shopify is a leading cloud-based, multichannel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
WooCommerce
WooCommerce
WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.
8.9
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
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Oracle
Oracle Commerce
Oracle Commerce is everything you need to succeed in the next era of commerce, now with Retail and B2B in a single SaaS platform. Enable customers to research and buy their products anytime, anywhere. Oracle allows you to provide your customers with a personalized, rich, and consistent experience across all channels.
8.8
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
SAP
SAP Commerce Cloud
SAP Commerce Cloud is a comprehensive commerce platform that includes product content management, experience management, personalization and order management. It is flexible, offering an agility layer so you can innovate and test, and then implement with confidence. We support any go-to-market model, from B2C, B2B, to B2B2C, and our accelerators package unique industry-specific capabilities for a variety of verticals. Additionally, SAP Commerce Cloud includes many prebuilt integrations to SAP core business systems and other solutions within the SAP Customer Experience portfolio.
8.8
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
HCL Technologies
HCL Commerce
HCL Commerce Cloud provides the richest set of commerce capabilities for B2B, B2C, B2B2C and D2C, all on one single, proven solution. It offers features like catalog management, merchandising, and order management.
8.7
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
BigCommerce Pty. Ltd
BigCommerce
BigCommerce is an advanced, reliable platform designed to grow revenue and optimize operations. Customize your site, manage shipping and payments, and list your products on Amazon, eBay, and Facebook with the BigCommerce platform.
8.7
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Other Evaluated Vendors
Adobe Systems
Adobe Commerce
Build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable.
8.5
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce B2C Commerce Cloud
The Salesforce B2C Commerce Cloud (formerly Demandware) can help you create unified, intelligent digital commerce experiences — both online and in the store. Attract more shoppers, build customer loyalty, and increase conversion rates with dynamic customer segments, merchandising rules, and AI-powered recommendations.
8.3
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Square, Inc.
Square eCommerce
Square allows you to sell online on our site, with third party e-commerce sites and on your own site. With all three, you get next day deposits, can accept all major credit cards at one simple rate, and can integrate reporting and inventory with your offline sales.
8.3
CX Score
CX
Score
+79
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Lightspeed
Ecwid
Ecwid is a shopping cart that allows anyone to easily create online store and sell everywhere from Facebook to mobile.
8.2
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
PrestaShop
PrestaShop
PrestaShop is an efficient and innovative e-commerce solution with all the features you need to create an online store and grow your business.
7.8
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
commercetools
commercetools
Develop a highly-functional, visually-appealing customer experience that is on brand using the modern commerce solution by commercetools. Unlike legacy vendors, we empower the way you work with game-changing features and functionality, so you can focus on creating the ultimate customer experience.
7.3
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
OpenCart
OpenCart
OpenCart is one of the worlds leading open source ecommerce platforms, helping tens of thousands of merchants sell products online. Designed feature rich, easy to use, search engine friendly and with a visually appealing interface. Easy to design and develop for using PHP, hundreds of module developers have already created additional features through 10,000+ available extensions.
7.2
CX Score
CX
Score
+77
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Miva Inc
Miva
Miva believes that all online businesses should have access to a scalable ecommerce platform that can meet their unique business requirements. Miva offers PCI compliant ecommerce, hosting, and custom website design and development solutions. Miva customers have processed over $100 billion in online sales since 1997.
7.1
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
77
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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