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  1. Home >
  2. Customer Relationship Management - Small Business >
  3. Copper >
Copper Logo
Copper Logo
Copper

Copper

Composite Score
8.4 /10
CX Score
8.5 /10
107 Reviews Write a Review
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In Partnership With SelectHub

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Category
  • Lead Management
  1. Overview
  2. Awards
  3. Ratings
  4. Product Content
  5. Reviews (107)
  6. Comparisons
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Copper
8.4 /10
  • Lead Management

What is Copper?

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

Company Details

  • Copper LinkedIn
  • Copper Website

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Awards & Recognition

Copper won the following awards in the Customer Relationship Management - Small Business category

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2024 Data Quadrant Gold Medalist

2024
1 Top Rated Capabilities
2 Top Rated Features
2024

Copper Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Copper.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

93 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
Emotional Footprint Overview
86
Product Experience
84
Negotiation and Contract
88
Conflict Resolution
84
Strategy & Innovation
85
Service Experience
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End of interactive chart.
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Emotional Footprint Overview

Product Experience:
86%
Negotiation and Contract:
84%
Conflict Resolution:
88%
Strategy & Innovation:
84%
Service Experience:
85%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Copper?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
End of interactive chart.
2% Negative
12% Neutral
86% Positive

Pros

  • Fair
  • Reliable
  • Respectful
  • Performance Enhancing

How to read the Emotional Footprint

The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.

%
Positive
-
%
Negative
=
Emotional
Footprint
-4
-3
-2
-1

Negative

+1

Neutral

+2
+3
+4

Positive

Feature Ratings

Average 81

Lead Management

Avg.84
84

Account and Contact Management

Avg.82
84

Collaboration

Avg.83
83

Activity and Workflow Management

Avg.83
82

Sales Management

Avg.82
81

Analytics and Reporting

Avg.80
79

Marketing Management

Avg.82
78

Customer Service Management

Avg.83
78

Telephony and Call Center Management

Avg.80
77

Mobile

Avg.78
73

Vendor Capability Ratings

Average 78

Ease of Implementation

Avg.84
83

Usability and Intuitiveness

Avg.81
80

Business Value Created

Avg.83
80

Quality of Features

Avg.82
80

Product Strategy and Rate of Improvement

Avg.80
79

Breadth of Features

Avg.82
78

Vendor Support

Avg.82
77

Ease of IT Administration

Avg.81
76

Availability and Quality of Training

Avg.81
76

Ease of Data Integration

Avg.80
76

Ease of Customization

Avg.81
75

Copper Videos

Introduction to Copper CRM

Watch video on YouTube

Copper Reviews

Laura B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer
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Submitted Jan 2025

Easy to use, but does seem to have some limitation

Likeliness to Recommend

8 /10

What differentiates Copper from other similar products?

I had used some much more robust custom CRM product prior to Copper, but Copper offers some fairly decent functionality for smaller businesses to implement and track sales and marketing campaigns.

What is your favorite aspect of this product?

Email marketing is simple to set up, send, and track.

What do you dislike most about this product?

We have never been able to confirm that the Unsubscribe link automatically included in the email template actually works, and Copper Customer Service has not been very helpful with this. We also have some issues with slowness related to email integration, which Copper has not been able to resolve. While it would be helpful to access Copper from within email, we generally have this turned off because it slows down our email functionality. We are not a large company,, so I can't believe that the number of companies/contacts in Copper should be an issue.

What recommendations would you give to someone considering this product?

This is definitely not for larger companies, but smaller companies may find the capabilities to be very helpful with sales and marketing. Copper is fairly intuitive for those who do not have previous experience with CRM, and there are plenty of online tools and videos to assist with more complicated functionality.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Please tell us why you think this review should be flagged.

Holly F.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer
Please login or register in order to flag this review.

Submitted Jan 2025

Easy to Implement

Likeliness to Recommend

10 /10

What differentiates Copper from other similar products?

Easy integration with Google Workspace

What is your favorite aspect of this product?

Integration with Google Workspace

What do you dislike most about this product?

I would have liked a little more time on the trial to test out the pipeline features.

What recommendations would you give to someone considering this product?

Try out all the features during your trial so you know what would be most helpful.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Please tell us why you think this review should be flagged.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer
Please login or register in order to flag this review.

Submitted Jan 2025

Easy to use!

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Inspires Innovation
  • Saves Time
  • Generous Negotitation

Please tell us why you think this review should be flagged.

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