Skip to main content
Info-Tech Research Group
SoftwareReviews
Search tips
Search for products, categories, or vendors.
Try keywords like 'management', 'Microsoft', or 'CRM'
Search for "" by hitting enter, or see suggested results.
  • Write a Review
  • Categories
  • Compare
  • About Us
  • For Vendors
    • Browse Reports
    • Awards
    • Research
    • What We Do
Log in Log in
Write a Review
  1. Home >
  2. Email Marketing >
  3. ActiveCampaign >
ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign Logo Award Winner Product Badge
ActiveCampaign

ActiveCampaign

Composite Score
9.0 /10
CX Score
9.3 /10
151 Reviews Write a Review
Get Demo

In Partnership With SelectHub

Claim Software
Category
  • Customer Relationship Management - Midmarket
  • Sales Engagement Platforms
  • Marketing Automation - B2C
  • Marketing Automation - B2B
  • Customer Relationship Management - Small Business
  1. Overview
  2. Awards
  3. Ratings
  4. Product Content
  5. Reviews (151)
  6. Comparisons
Download Scorecard
ActiveCampaign
9.0 /10
  • Customer Relationship Management - Midmarket
  • Sales Engagement Platforms
  • Marketing Automation - B2C
  • Marketing Automation - B2B
  • Customer Relationship Management - Small Business

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

  • ActiveCampaign X/Twitter
  • ActiveCampaign LinkedIn
  • ActiveCampaign Website

Book a Free Demo Today!

See it in action with a free demo.

Click below to sign up on our partner's website.

Get Demo

In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024
5 Top Rated Capabilities
3 Top Rated Features
2024

2023 Emotional Footprint Champion

2023
  • Product Impact
2023

2023 Data Quadrant Gold Medalist

2023
7 Top Rated Capabilities
7 Top Rated Features
2023

2022 Emotional Footprint Champion

2022
  • Product Impact
2022

2022 Data Quadrant Gold Medalist

2022
7 Top Rated Capabilities
5 Top Rated Features
2022

ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
Emotional Footprint Overview
96
Product Experience
94
Negotiation and Contract
96
Conflict Resolution
94
Strategy & Innovation
95
Service Experience
undefined
undefined
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
96%
Negotiation and Contract:
94%
Conflict Resolution:
96%
Strategy & Innovation:
94%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
Created with Highcharts 9.3.3
End of interactive chart.
2% Negative
1% Neutral
97% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Acts with Integrity
  • Transparent

How to read the Emotional Footprint

The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.

%
Positive
-
%
Negative
=
Emotional
Footprint
-4
-3
-2
-1

Negative

+1

Neutral

+2
+3
+4

Positive

Feature Ratings

Average 86

Email Delivery

Avg.89
89

Auto-Responders

Avg.86
88

Campaign Management

Avg.86
87

Text Messaging

Avg.84
86

Dynamic Content

Avg.82
86

Segmentation

Avg.84
86

Content Authoring

Avg.84
86

A/B Testing

Avg.85
86

Contact Database

Avg.84
85

SPAM Compliance

Avg.84
85

Surveys and Polling

Avg.81
84

Vendor Capability Ratings

Average 85

Ease of Data Integration

Avg.84
87

Quality of Features

Avg.85
86

Ease of Customization

Avg.84
86

Business Value Created

Avg.86
86

Ease of Implementation

Avg.86
85

Ease of IT Administration

Avg.84
85

Breadth of Features

Avg.84
84

Availability and Quality of Training

Avg.84
84

Product Strategy and Rate of Improvement

Avg.84
84

Usability and Intuitiveness

Avg.84
82

Vendor Support

Avg.83
81

Also Featured in...

Marketing Automation - B2B

Score 8.8

View ActiveCampaign in this category (opens in a new tab)

Marketing Automation - B2C

Score 8.8

View ActiveCampaign in this category (opens in a new tab)

Customer Relationship Management - Midmarket

Score 8.2

View ActiveCampaign in this category (opens in a new tab)

Sales Engagement Platforms

Score 8.1

View ActiveCampaign in this category (opens in a new tab)

Customer Relationship Management - Small Business

Score 7.9

View ActiveCampaign in this category (opens in a new tab)

ActiveCampaign Reviews

Prakhar G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer
Please login or register in order to flag this review.

Submitted Mar 2025

Helps to generate leads through email marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

This tool lands approx all the emails in the inbox which make me most out of it and also high class templates make it more creative helps me to generate leads for my business. This tool also help me to write effective content and subject for my email marketing campaigns.

What is your favorite aspect of this product?

I can schedule email campaign and check the stats how many email are hitting the inbox and how many people click on the emails that's make my to analyse email marketing campaign and check which one is doing well. This tool provides quality template which I can customise in short time.

What do you dislike most about this product?

Its very smooth and good for business.

What recommendations would you give to someone considering this product?

Hit inbox and provide good template to generate leads

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Efficient Service

Please tell us why you think this review should be flagged.

Eric W.

  • Role: Operations
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer
Please login or register in order to flag this review.

Submitted Jan 2025

The Guide to ActiveCampaign

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Unlike other email marketing software, it excels in automation. It helps us to generate an event-based work line by integrating email marketing with CRM, and sales automation. Such standards of customization and automation are more wide-ranging as compared to its competitors. It unified CRM and email marketing on a single platform.

What is your favorite aspect of this product?

The automation features in it are top-notch. It is capable of making a multi-faceted workflow that is also event-driven. Such workflow permits us to deliver the messages to relevant persons at the right time. Also, its in-built CRM capabilities have proved a game-changer for my business, as it emerges marketing and sales seamlessly along with helping our teams to track and manage leads and automate follow-ups.

What do you dislike most about this product?

I have noticed while working that ActiveCampaign’s advanced CRM tools and automation workflows come with steep learning curves. The beginners of my organization need supervision and training when working with this software, thus creating an overwhelming atmosphere for learners.

What recommendations would you give to someone considering this product?

It is an incredibly productive platform for email marketing. However, it demands regular maintenance and setting with the evolvement of your work so make sure that your internal resources are capable enough to keep that leap along with proper observing of campaigns and performances.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Please tell us why you think this review should be flagged.

Pierce H.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer
Please login or register in order to flag this review.

Submitted Jan 2025

User-Friendly Platform providing Automation.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

A difference is ActiveCampaign’s customer support and training focus. The company offers live webinars, video tutorials and one-on-one coaching sessions. This kind of support is especially helpful for small business owners who may not have dedicated marketing teams or much experience with email marketing services.

What is your favorite aspect of this product?

The real time tracking and reporting is something I appreciate. Email opens, clicks and other engagement metrics in real-time allow you to instantly adjust campaigns. Data visualizations such as heat maps showing which links are most clicked are informative at a glance. This real-time feedback is invaluable in making data-based decisions to optimize emails.

What do you dislike most about this product?

The price point has its downsides especially for developing companies. The bigger your subscriber base gets, the more expensive it will get, so it could end up being more expensive than others. Recent price tier changes also brought some features into higher plans making users need to upgrade in order to keep using features they used to have. That can be annoying for small businesses.

What recommendations would you give to someone considering this product?

Consider how ActiveCampaign will work with your current CRM, e-commerce and analytics solution to provide a seamless experience. Customer service matters—consider evaluating their responsiveness in demos. Last but not least, ask industry experts and customers for feedback on the platform's capabilities and drawbacks in real time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Please tell us why you think this review should be flagged.

  • 1
  • 2
  • 3
  • Last

Most Popular ActiveCampaign Comparisons

  • Mailchimp Logo

    Mailchimp

    Compare
  • HubSpot Marketing Hub Logo

    HubSpot Marketing Hub

    Compare
  • Constant Contact Logo

    Constant Contact

    Compare
  • Adobe Campaign Logo

    Adobe Campaign

    Compare
  • Campaign Monitor by Marigold Logo

    Campaign Monitor by Marigold

    Compare
  • Brevo Logo

    Brevo

    Compare
See All Alternatives

Welcome to SoftwareReviews!

Before continuing, please take a moment to review and agree to our policies and indicate your email preferences below:

Terms of Use and Privacy Policy and agree that SoftwareReviews and relevant software vendors may contact me regarding my request." autocomplete="off" />

Download

Get Instant Access<br>to this Report

Get Instant Access
to this Report

Unlock your first report with just a business email. Register to access our entire library.

© 2025 SoftwareReviews.com. All rights reserved.

Please sign in via LinkedIn to access your free .

Signing in also unlocks access to the dynamic version of the Data Quadrant, which plots vendors based on verified user reviews! Customize the Data Quadrant according to the features and sentiments that matter most to you.

Please note: the dynamic version of the Data Quadrant continues to collect data after report publication, and may show new data that will appear in next year's report.

This offer is available until May 31, 2020. These reports are intended for internal strategic use only and are not authorized for redistribution. For permission to reuse content, please contact vendors@softwarereviews.com.

Info-Tech Research Group
SoftwareReviews

SoftwareReviews empowers organizations with the best data, insights, and advice to improve the software buying and selling experience.

Follow

  • LinkedIn
  • X/Twitter
  • Facebook

Certifications

AICPA SOC Certification Cyber Essentials Certification PwC ISO 27001 Information Security Certification

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© 2025 SoftwareReviews.com. All rights reserved.

Menu

  • Log in
  • Categories
  • Reports
  • For Vendors

Site Map

  • About Us
  • Careers
  • Press Releases
  • Terms & Conditions
  • Privacy Policy
  • Opt Out: Selling Personal Data